By Duncan MacVicar and Darwin Throne (Auth.)
Handling High-Tech Start-Ups equips engineers with a easy tool-kit for founding a high-tech production corporation. It provides would-be marketers insightful wisdom on how one can assault such difficulties as constructing a advertising plan, a revenues plan, ambitions, pricing, hiring a revenues strength, comparing advertising and marketing effects, and correcting difficulties. The e-book emphasizes how one can properly establish an issue, so time is spent on its explanations and never on its indicators. specific emphasis is put on the promoting elements of recent engineering ventures, considering that advertising and marketing is mostly no longer a part of an engineer's adventure, but is so important within the luck or failure of a brand new enterprise. The authors take the reader step by step in the course of the technique of advertising and marketing assessment and constructing a product plan.
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Dealing with High-Tech Start-Ups equips engineers with a easy tool-kit for founding a high-tech production corporation. It offers would-be marketers insightful wisdom on tips to assault such difficulties as constructing a advertising plan, a revenues plan, pursuits, pricing, hiring a revenues strength, comparing advertising effects, and correcting difficulties.
Extra resources for Managing High-Tech Start-Ups
Some outside investors may insist on meeting once a month during the start-up phase. Later, meetings can be held quarterly with a major annual review. Director liability is a major issue. Many qualified people will not serve on boards because of this exposure. The liability can be mitigated by purchasing director's and officer's insurance; be sure to watch the exclusions in the policy. Indemnification by the company can help, but it could become worthless if the company gets into financial trouble.
Organizing the Company 41 The financial entrepreneur helped Handar obtain a better banking relationship and made introductions to several high-level politicians in Washington to assist in a protest filing on a government procurement. When you've selected your board, you should use them for the following tasks: ▼ Advise top management on strategic issues. ▼ Assist in recruiting top management executives. ▼ Provide guidance in developing relationships with other companies. T Establish and approve general corporate policies such as benefit plans, compensation guidelines, and stock options.
Some companies, like Xerox, have made many significant developments in the laboratory but have not converted them to meaningful products. They are now looking to their patent library as a source of new revenues through licenses. Licensing fees that used to be about 1% of revenues are growing to the 3 to 5% range. If you are developing a new product that may possibly infringe on an existing patent or copyright, you should consider licensing the technology from the patent holder. And if you are developing new technology, you should take advantage of the protection afforded by the patent, copyright, and trademark laws.